Sanitarium Tops Australia's Most Trusted Brands Yet Again

Australians have once again named Sanitarium Weet-Bix as their most trusted breakfast food—marking an impressive 13th consecutive year at the top of the Reader’s Digest Most Trusted Brands survey.

In a double celebration for Sanitarium, the company’s So Good plant-based milk brand has also taken top honours, officially crowned Australia’s Most Trusted Plant-Based Milk in the survey’s newly introduced category.

Nicole Toby, senior brand manager for So Good, says the recognition reflects growing consumer trust and satisfaction, with So Good now enjoyed by millions daily.

Sanitarium pioneered soy milk in Australia nearly 40 years ago and continues to lead in the dairy-free sector.

Meanwhile, Weet-Bix remains a breakfast staple nearly a century after its launch—loved for its simple, honest nutrition.

Sanitarium’s head of marketing, Jessica Manihera, says these accolades show the deep connection Australians have with their products—from “Weet-Bix kids” to those embracing plant-based choices.